Lisa Bankston

Hi, I am Lisa and I love helping companies grow their brand, improve their websites, and create loyal customers and followers!

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I have over ten years experience in web strategy, client services, social media, marketing analytics, optimization, testing, business intelligence and forecasting for a range of verticals and business models. I have successfully managed digital and social media programs and services for more than 100 of the top brands in the world and developed individuals and teams of marketers and web analysts, as well as the analytics practices within organizations. I hold degrees in Economics and International Business Marketing from Johnson C. Smith University and The George Washington University.

Director, Digital Marketing - Gifting Grace at JCPenney

April 2011 - June 2012

Responsible for the development and management of all pre-launch and ongoing digital marketing efforts, digital based customer communications, web analytics, and site optimization efforts using Paid Search, SEO, Display Media, Transactional and Promotional Email Marketing, Social Media, Affiliate Marketing. Issued RFPs, negotiated contract terms and managed agencies and third party partners.

Director, Online Marketing at The Men's Wearhouse, Inc

2008 - 2011

UK Director of Training at Phorm

August 2007 - November 2007

EMEA Client Services Manager at Coremetrics Europe

2006 - 2007

Account Director at icrossing

August 2005 - December 2006

VP, Client Relations & Analytics/Director, Operations at Mosaic Data Solutions/Consumerbase

March 2002 - August 2005

Sr. Product Manager at CoolSavings

June 2003 - August 2004

Field Marketing Manager, Central at Enterasys Networks

2001 - 2001

Company closed Chicago field office

Product Manager/Brand Manager at WMS Gaming

2000 - 2001

Prod. Dev./Intl Brand Manager at MCI

September 1997 - October 2000

Mass Markets Division

Multistate Tax Consultant at Coopers & Lybrand

1996 - 1997

Tax Accountant at Johnson & Johnson

1990 - 1994

Digital Marketing Consultant at Executive Management Solutions

February 2011

George Washington University

MBA

Concentration: International Business

Johnson C. Smith University

Theodore Roosevelt High School

Marketing, Travel, Cooking, Throwing Themed Parties, Event Planning, Crocheting, Antique Shopping, Interior Design